Overall, Tony make a call to all men, that it is OK for there for be equality, it is OK to have girlfriends who are just friends and nothing more, that it is OK to have feelings and emotions, that it is OK to be whole, "that my liberation as a man is tied to your liberation as a woman." Mr. Porter recalled once asking a young boy in a sports team about how he would feel if the coach told him, "you play like a girl!" He was expecting an answer more along the lines of, "sad, embarrassed" but instead he got, "I'd be devastated." If men are "devastated" about being called a girl, what, he asked, do they think (feel) about girls? We see that this way of thinking, this "man box" we've become more aware of is drilled, almost forced, into boy's head thus leading to violence and powering over women us abusing them. What's the solution? To exit, break out of this mentality.
Women have been targeted as sexual objects by not only men, but by advertising companies. In Killing us softly we come to know that the main purpose of Ads are to sell something. A company once advertised, "'In your face, all over the place'," implying that it had the power to advertise anywhere. They do sell products but what do they tell us about women? They're often used to sell product and women wind up getting lost in advertisements. Advertisements for women often involve depicting the "perfect" woman ultimately teaching our younger generation that what is most important about a woman is how they look, thus, teaching them from an early age what it takes to be beautiful. It's purpose? Be objects—men's "property." Ultimately it leads to failure because such desired "perfection" does not exist and what is this "perfection?" A woman without any "lines, wrinkles, she never has any blemishes, (and) indeed—she has no pores." As I had mentioned before, this justifies how a woman feels and how men view women. Advertisements often incorporate women into (literally) their products thus turning them into objects. Killing us Softly also explained how women of color are also shown as "animals" in leopard skin, violent. The final message is—not fully human. This objectification is a huge form of dehumanizing women, (and) "not only is she a thing but a part of a thing that is focused on." All this perfection leads to change in how women act as well as how they physically look. Breast surgery implants material that limits sensibility doesn't pleasure the woman but the man transitioning her from a subject to an object. We see in this video that both men and women inhabit very different worlds. Men do not live in a world in which their bodies are routinely, constantly criticized and judged, where women do.
As women reach adolescence they get the message that they should not be too power and take up space. Not to be full of themselves. Ads with both men and women also show how men and women differ. Boys are shown to be active, full of life and explorers while girls are shown to be passive and not doing anything. This video showed us an ad of a boy looking "tough" towards the little girl next to him. We're already teaching, showing that the boy should be tall, powerful, he's looking down at her while she looks up with a smile. We learn that this is the case in almost all of the ads with little children unless it involves race where virtually it is turned around—colored look up at the whites. Ads continue influencing women and girls ultimately telling them that they are to be beautiful, a sex object. Ultimately Advertisements show us that sex is everywhere, its a part of our culture, used to sell products. This objectification of the female body through the sensual ads depicts violence, most often tied to men manipulating tithe woman looking, again, like the dominant figure. Ads give implications that women want to have sex. This video also tells us that there are also ads that normalize battery, the physical beating of women—it is the single cause of injury to women here in America. There was an image of a woman being used as a foot rest and a man sitting on a single chair with his feet on her, another advertisement saying, "...it won't talk back, and it has no opinion...the perfect companion" with a man in a bathrobe and a woman in the background with her hands on her hips (signifying anger or aggravation on her part). Boys live in a world where they are constantly shown as perpetrators of violence. I believe that the overall lesson in this video is to teach us that human qualities are often divided, polarized, categorized "feminine" and "masculine" leading to the consistent devaluation of the feminine quality, an ad showing a man with a girls tattoo and quotes that followed "you're looking at my feminine side" causing the man to devalue anything feminine and he woman any feminine quality we wind up being half of what we are. Advertising is a powerful tool to display the very differences between femininity and masculinity. Ultimately advertisements target women, and along with "Call to men" it identifies how the woman is indeed dehumanized, thought to be an object of men by this "man box" and women taught that without beauty they'll be ignored. There is a huge inequality between men and women even though it it thought that women are equal to men in this 21st century. We still have a long way to go.
The chapter on Socialization helps us understand better these two videos we watched. In both videos we encountered culture and how one's culture helps define what we view. Men is viewed as the superior sex and women are viewed a little less. Social interactions at home also help shape what is right and wrong and even though parents in this 21st century "think" that they are raising their sons and daughters the right way, in reality they're just fueling this huge inequality that exists between the two sexes. Tony Porter's "A Call to Men" relates to this chapter by him explaining his childhood experiences and how his father implemented certain ideologies into Mr. Porter on how a "man" should behave. This social interaction instilled in him what it takes to be a man, made Mr. Porter look at the "Self Glass". (153) This concept defined on chapter 6, "looking at self glass," as the idea that our sense of self develps as a reflection of the way we think others see us (1902). (A Looking glass is a mirror [153, Experience Sociology, First ed.]) That definition itself backs what Mr. Porter told us was the fear of getting out of the "man box." The fear of allowing other "men" look at him and think he's feminized, that it is okay to be whole and not view women as an object but as another human being.
Unfortunately "looking at self glass" fails and we see it in Killing Us Softly. Still unknowingly some men objectify women and the Advertising industry does it all the time. Charles Horton Cooley (1864-1929) brought the previous concept up and stated that our interactions with other humans that involves three steps:
- We imagine our image in the eyes of others.
- We imagine the others making some judgemet about us.
- We experience a feeling as a result of the imagined judgement.
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| "DIFFERENT, BUT WHY?" Image: Evelin Elmest/iStock |
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| GAP Kids |
A search on bing.com for "girl and boy advertisement" turned up results that backs Jean Kilbourne's "Killing Us Softly" film about how in turn porn has become global in ways that are not viewed as porn. The search pulled up suggestions such as "Girl boy make love", "Almost kiss boy and girl", "Boy kiss girl", Boy and girl holding hands", and "Boy and girl hugging."Parents' Socialization of Children is an article by D. Terri Heath that explains different parenting techniques used throughout much of the Western world and the rest of the world as well. We come to the realization that parents are the core of a childs socialization and their job as a parent impacts the world we live in today. This article focused on parenting styles of parents in Japan, China, Israel, and the United States. The different techniques were Authoritative parents who are the ideal parents whose children are happy, cheerful, cooperative with adults, self-reliant, self controlled, and friendly with peers (1). Permissive parents of which allow autonomy, and Authoritarian which impose and enforce strict rules. The way the child is brought up was different in all the studied region. In the western world the child is brought up using the authoritative technique. In China the children spent minimal amounts of time interacting with their parents because they spent most of their time at an educational institution yet Chinese parents still appeared to be powerful socialization agents for their children. (2) In Japan and Israel, what is viewed as independence in Israel is viewed as obedient in Japan. (Independence being a child waking up, showering, eating, and getting ready for school all by his or herself. All in all, the way the parents bring their child up, the amount of interaction they have predicts the way society behaves.
Indeed parents have a major impact on how their child is raised and that is addressed in the article, "The Retro Wife" by Lisa Miller. This article focused on the mother herself and her role in her childs life. Instead of being a 21st century mother, one who works, some mothers are deciding to stay home full-time. Always being there for a child and taking care of her/him along with the previous article parenting techniques can bring up a child that if a boy will not adhere to the "man box" and if a girl, will try to be active instead of passive. Since the father isn't home as much as the mother, what equality the mother believes should be instilled in her children will come to play. It is up to the parents to take a close look at what they might be doing wrong and try to correct it to prevent violence in society as it exists today.

